Hyundai Motor Launches First Large Electric SUV 'Ioniq 9'
Hyundai 'IONIQ 9'. [Photo = Hyundai Motor Company]
The IONIQ 9 is a large electrified SUV based on the electric vehicle-only platform (E-GMP) and has the best-in-class interior space. Equipped with a 110.3 kWh battery, it has achieved the longest single-charge driving range of 532 km among Hyundai Motor Company's electric vehicle lineup.
Considering national and local government subsidies, the IONIQ 9 is expected to be available for purchase in the early to mid 60 million won range.
To commemorate the launch of the IONIQ 9, Hyundai Motor Company will be conducting an advertising campaign and various marketing programs. First, it will be conducting an advertising campaign that emphasizes the main product features of the IONIQ 9. The commercial video shows the IONIQ 9's spacious interior, flexible seat usability, and the ability to freely use electronic devices using its 110.3kWh battery, conveying its value as a 'place to live' rather than simply a 'thing to ride'.
Hyundai's 'IONIQ 9'. [Photo = Hyundai Motor Company]
In addition, Hyundai Motor Company will hold a customer promotion from today until the 16th at the Grand Walkerhill Light Theater, where customers can experience the IONIQ 9 and even receive purchase consultations. During this customer promotion, customers can see the IONIQ 9 display car and customized products, and can also test drive the car and receive purchase consultations through the on-site Car Master.
In addition, Hyundai Motor Company will hold a raffle for customers who sign a contract for the IONIQ 9 from today until the 28th and receive delivery by June, offering various prizes, such as BOSE limited edition speakers. In addition, a test drive program will be held at major showrooms nationwide, including Seoul, Busan, Incheon, and Jeju, where customers can hear a detailed explanation of the product value of the IONIQ 9 and drive the car.
Hyundai's 'IONIQ 9' interior image. [Photo = Hyundai Motor Company]
In addition, various benefits are provided from the purchase of the IONIQ 9 to possession through 'EV Everycare', a customized integrated care service for the electric vehicle life cycle. In addition, if the vehicle is sold as a used car between 2 and 3 years after release and then a new Hyundai vehicle is purchased, up to 55% of the vehicle purchase price is guaranteed as residual value.
Hyundai Motor Company opened the Blue Link Store to coincide with the launch of the IONIQ 9, where customers can add desired digital specifications at any time. Customers can select the application time and usage period of the desired specifications through the Blue Link Store.
Hyundai's 'IONIQ 9' interior. [Photo = Hyundai Motor Company]
The specifications that IONIQ 9 customers can purchase through the Blue Link Store include: △'Remote Smart Parking Assist 2' that helps with smarter parking inside and outside the vehicle △'Lighting Pattern' that provides five additional dynamic welcome and escort lighting patterns △'Display Theme' that can change the cluster and infotainment design △'Virtual Gear Shift' that provides the driving feel of an internal combustion engine by implementing a virtual gear shift feeling.
A Hyundai Motor Company official said, "In order for customers to experience the IONIQ 9 more closely, we have exhibited the IONIQ 9 at major showrooms nationwide and have made it possible to receive expert explanations about the vehicle through Car Masters," and "We plan to provide a new level of electrification experience through the IONIQ 9, Hyundai's first electrified flagship SUV model."
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