LGD mass-produces '40-inch pillar-to-pillar' vehicle display
LG Display executives and employees are introducing the 'Pilar to Pillar (P2P)', an ultra-large vehicle display solution. [Photo = LG Display]
Pillar to Pillar is an ultra-large vehicle display that spans from the left end of the windshield pillar on the driver's side to the right end of the passenger seat.
Software-driven vehicles (SDVs), which control vehicle performance and improve driving convenience with software, require large displays that are easy to use for visualizing various information and operating functions. Accordingly, the ultra-large pillar to pillar solution is gaining attention as a next-generation mobility display.
LG Display plans to provide differentiated customer value by maximizing the usability of SDV's advanced functions with the '40-inch pillar to pillar' that provides personalized infotainment experiences to each driver and passenger.
First, the advanced infotainment functions of SDV, from driving information such as the instrument panel and navigation to air conditioning system control, movies and music, and games, can be displayed without switching screens, thereby improving user convenience.
When using the air conditioning system or music listening functions in existing vehicle displays, navigation and screens were not visible or their size was reduced, limiting their use. The '40-inch pillar-to-pillar' allows drivers to immediately grasp various information through the extra-large screen while easily operating vehicle functions.
The 'SPM (Switchable Privacy Mode)' mode was also applied so that drivers can focus on safe driving. Viewing angle control technology is emerging as a key technology that enhances safety amid the recent trend of larger vehicle displays.
This technology prevents passengers from watching movies or playing games on the display in front of the passenger seat from being visible from the driver's seat, so that the driver's forward vision is not disturbed.
The '40-inch pillar-to-pillar' is characterized by controlling the viewing angle toward the driver's seat while not reducing the image quality.
It is also the first to apply 'Local Dimming' technology that generates less heat and consumes less power. This reduces battery consumption and significantly improves driving efficiency.
The technology will be installed in the 'Aphilia', the first sedan of Sony Honda Mobility, a joint venture between Sony and Honda.
Kwon Keuk-sang, head of LG Display's Auto Business Group, said, "Based on our industry-leading proprietary technology, outstanding product competitiveness, and stable supply capabilities, we will continue to introduce innovative solutions that can provide differentiated customer value even in the SDV era."
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