New MINI Countryman selected as '2025 Design of the Year' by Korea Automobile Journalists Association
New MINI Countryman. [Photo = MINI Korea] According to
the final results of the '2025 Korea Car of the Year (K-COTY)' held at the Korea Transportation Safety Authority Automobile Safety Research Institute in Hwaseong, Gyeonggi-do on the 6th, the New MINI Countryman won the '2025 Design of the Year' category after competing with six new cars in the competing category with a design that contains MINI's unique heritage.
The New MINI Countryman reinterprets MINI's iconic design elements in a modern way The
New MINI Countryman is receiving positive responses in the market with its interior design that reinterprets the heritage of the classic Mini in a modern way and the new design language of the New MINI family defined as 'Charismatic Simplicity'.
In particular, in the 2025 Car of the Year evaluation, the interior design of the new MINI Countryman was evaluated as having realized a fresh image through the automobile industry's first circular OLED display developed in collaboration with Samsung Display. The 240mm diameter circular OLED display, reminiscent of the round instrument panel located in the center of the classic Mini's dashboard, features intuitive operability, clear screen quality, smooth response speed, and outstanding functionality in addition to an attractive design.
In addition, the MINI toggle bar, which reinterprets the design elements of the classic Mini in a modern way, the 3-spoke steering wheel with fabric strap, and the dashboard with a knit design made of 100% recycled polyester vividly convey the unique sensibility of the MINI brand to the driver.
New MINI Countryman interior. [Photo = MINI Korea]
The exterior of the new MINI Countryman also attracted attention for successfully inheriting the design heritage of the MINI brand. The exterior design of the new MINI Countryman catches the eye with its sharp impression, with the addition of a new octagonal grille while maintaining the model's unique angular headlights and rear lights shaped like the Union Jack, the British flag.
In addition, the exterior design of the new MINI Countryman also contains MINI's unique and witty elements. Using the new signature lighting function linked to the headlights and rear lights, you can change the light design into three different types according to your personal taste or mood, giving you the experience of instantly changing the design of the vehicle.
Jeong Su-won, Head of Brand Headquarters of MINI Korea, said, "The new MINI Countryman is a versatile model with a wider interior space, an innovative digital experience, and powerful driving performance based on the iconic design of the MINI brand." He added, "The fact that the new MINI Countryman won the 2025 Design of the Year award was made all the more meaningful by the fair and rigorous judging process of 58 journalists representing the voices of consumers and the market."
Meanwhile, the MINI Countryman has been steadily gaining popularity in Korea, selling more than 2,600 units every year since the release of the second-generation partially modified model in 2020. Last year, when the third-generation new MINI Countryman was released, a total of 2,886 units were sold, making it the best-selling model among domestic premium compact cars and the number one-selling premium compact SUV.
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