Amazon Launches Developer-Centered Game Streaming Platform... Will It Affect the Korean Market? [IT Spotlight]

Amazon Web Services (AWS) announced a new game streaming platform for game developers, 'Amazon GameLift Streams'. Attention is focused on whether domestic game companies that have had difficulty entering the cloud market due to technical limitations will be able to take advantage of this and take on new challenges.



As AWS introduces a developer-friendly game streaming platform, attention is focused on whether there will be changes in the market. [Photo = AI generation]



GameLift Streams, announced by AWS on the 10th (local time), allows game developers to stream games on various devices that support web browsers without building separate infrastructure. AWS explains that developers can stream games in a matter of minutes using fully managed GPU instances without modifying code.



Developers can provide 1080p resolution and 60 frames per second gameplay through the AWS network on various devices such as PCs, smartphones, tablets, and smart TVs. Chris Lee, head of AWS Immersive Technologies, explained, "GameLift Streams is an innovative solution that can turn billions of devices into gaming machines."



The cloud gaming market is worth about 50 trillion won... "New Opportunities for Small and Medium-sized Game Companies"



The global cloud game streaming market is growing rapidly. According to global market research firm Emergen Research, the global cloud gaming market was worth about $890.2 million (about 129.3 billion won) in 2022 and is expected to reach $33.3363 billion (about 48.4 trillion won) by 2032.



Currently, this market is divided between Microsoft's 'Xbox Cloud Gaming' and Nvidia's 'GeForce Now'. However, the existing GeForce Now and Xbox Cloud Gaming are designed with the user in mind, making it difficult for developers to directly optimize the streaming environment or provide customized services. The process of registering games on the platform without collaboration with large publishers is also limited.



While existing cloud gaming platforms focus on streaming completed games, GameLift Stream supports developers to directly provide games as streaming services. This is welcome news for small and medium-sized game companies that have difficulty building infrastructure.



The domestic game industry has also recently been strengthening the development of PC and console games, so there is a possibility that it will accelerate its global expansion by linking with Amazon's new platform. Professor Kim Jeong-tae of Dongyang University's Department of Game Studies predicted, "Web-based games are likely to become active this year," and "If streaming game services become established, it will provide new challenges and opportunities for small and medium-sized game companies



." This is expected to have an impact on the SNS-based game market such as Facebook, Twitter (X), and Telegram, which had been stagnant due to technical regulations. Professor Kim analyzed, "It has been nearly 10 years since games based on SNS platforms became a hot topic among developers, but they have been stagnant due to limitations such as domestic technical regulations." He added, "If a developer-centered game streaming service becomes established, it will be a meaningful change as it will provide opportunities for domestic developers who were targeting it."



Unlike existing cloud game platforms, developers can directly operate customized services, so there is also a possibility that this will create an opportunity to create a new revenue model. Small and medium-sized game companies are expected to be able to gain opportunities to enter the global market by taking advantage of low costs and high accessibility.



AWS said, "GameLift Stream is a platform that provides new experiences for both players and developers," and "It will be able to expand game distribution channels and create new revenue models."





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