Kia enters into contract for first electric sedan 'The Kia EV4'
Exterior of Kia's 'The Kia EV4'. [Photo = Kia]
The EV4 is Kia's fourth dedicated electric vehicle model to be introduced in the domestic market, following the EV6, Kia's first dedicated electric vehicle released in 2021, the EV9, and the EV3. It is Kia's first electrified sedan to lead the popularization of electric vehicles and expand the EV lineup.
Kia expects that the EV4 will provide expanded options to customers who value practicality based on its innovative design and excellent marketability.
The sales price of the EV4 is 41.92 million won for Standard △Air △Earth △46.69 million won △GT Line 47.83 million won before electric vehicle tax benefits, 46.29 million won for Long Range △Air △Earth △51.04 million won △GT Line 52.19 million won.
Considering electric vehicle tax benefits, government and local government subsidies (based on Seoul), the actual purchase price is expected to be around 34 million won for the standard model and 38 million won for the long-range model.
Kia's 'The Kia EV4' interior. [Photo = Kia]
Along with the launch of the EV4, Kia is launching a 'multi-care program' to reduce the purchasing burden on customers and help increase the value of their vehicles.
Among the customers who purchased their vehicles in the first half of this year and who have subscribed to Kia's representative financial product 'K-Value' deferred installment program, Kia is offering various benefits such as △3.9% special interest rate (36 months), △3-year 60% residual value guarantee, △3-year free provision of LG Energy Solution's battery life care solution (worth 12,100 won per month), and △2 million won in battery management goal achievement rewards.
In addition, it is providing customers with a more convenient electric vehicle usage experience through the 'e-life package' that includes benefits necessary for the entire electric vehicle life cycle, such as charging, vehicle care, and used car price guarantee.
In addition, Kia will hold various marketing events where you can experience the EV4 both online and offline.
Exterior of Kia's 'The Kia EV4 GT Line'. [Photo = Kia]
Kia plans to maximize the attractive and impressive image of the EV4 by collaborating with fashion platform Musinsa. Kia will emphasize the sophisticated style of the EV4 through: △ online showcase and pictorial production centered on fashion products that match the EV4 design concept; △ digital fashion film production containing daily styling with the EV4; △ styling runway show and collaboration pop-up exhibition.
In addition, the 'EV4 Exclusive Preview' will be held for customers who participate in the 'EV4 Early Check-in' event selected through a lottery, where they can experience the actual vehicle.
The EV4 Exclusive Preview will be held for two days from the 29th to the 30th at Kia360, EV Unplugged Ground Seongsu, Kia Gangseo, Incheon, Gwangju, and Wonju flagship stores, and Kia showrooms, inviting a total of 9,000 people, including pre-registered customers and one companion.
In addition, an exhibition titled 'EV4 in Champion's Locker Room' will be held at the Kia Champions Field in Buk-gu, Gwangju-si, and the EV4 will also be exhibited at the '2025 Seoul Mobility Show' to be held at KINTEX in Ilsan from the 3rd of next month. Starting
on the 11th, Kia will emphasize the EV4's differentiated style and brand value through an advertising campaign titled 'Find the self you've always dreamed of with EV4' through TV and digital media. Jeong
Won-jeong, Executive Vice President of Kia's Domestic Business Division, said, "EV4 will suggest a new direction in the domestic electric vehicle market formed around sports utility vehicles (SUVs)." "EV4 is expected to expand the domestic electric vehicle market and lead its popularization as a next-generation electric sedan." He added, "We have prepared various events so that many customers can experience the charm of EV4," and "EV4 will be the most attractive choice for customers considering purchasing an electric vehicle." Kia's
'The Kia EV4 GT Line' interior. [Photo = Kia]
Kia has equipped the EV4 with E-GMP and 4th generation batteries, and based on excellent aerodynamic performance, it has secured the longest driving range on a single charge of 533 km among Hyundai Motor Group electric vehicles based on long-range models.
The EV4 is operated with a long-range model equipped with a battery with a capacity of 81.4 kilowatt-hours (kWh) and a standard model equipped with a battery with a capacity of 58.3 kWh. The maximum driving range on a single charge based on the 2WD 17-inch wheel and the Ministry of Trade, Industry and Energy certification is 533 km for the long-range model and 382 km for the standard model.
In addition, the EV4 achieved a combined fuel efficiency of 5.8 km/kWh (2WD 17-inch wheel, based on the Ministry of Trade, Industry and Energy certification), the best figure among the Kia EV lineup, for both the standard and long-range models.
The Long Range model can be charged from 10% to 80% in approximately 31 minutes using a 350-kilowatt (kW) charger, while the Standard model can be charged in approximately 29 minutes.
The EV4 has achieved a drag coefficient of 0.23, the best aerodynamic performance among Kia vehicles, based on an aerodynamic design.
Kia has equipped the EV4 with the Kia Artificial Intelligence (AI) Assistant and applied innovative connectivity specifications to provide customers with a meaningful and convenient vehicle experience.
When customers subscribe to the 'Streaming Premium' service at the Kia Connect Store, they can watch OTT services such as Netflix, Disney Plus, and SPOTV Now as well as YouTube, and enjoy various content such as games and karaoke in their vehicles.
In addition to the existing NBA display themes that can be purchased through the Kia Connect Store, Kia is introducing a new theme in collaboration with the KBO League.
The KBO theme allows you to purchase and apply your desired theme from among 10 baseball team themes in the league, and the cluster and infotainment display themes will be changed to designs that utilize the characteristics and mascots of each team.
Kia is the first in its class to apply a 100W C-type USB charging terminal that supports fast charging (dedicated cable provided) to the EV4, and it is equipped with △Built-in Cam 2 Plus △Steering wheel grip detection △Forward collision-avoidance assist △Rear side collision-avoidance assist △Lane keeping assist △Intelligent speed limit assist △Head-up display △Driver forward attention warning camera △Driver attention warning △Navigation-based smart cruise control △Lane keeping assist 2 △Highway driving assist 2, etc.
In addition, it has further increased customer satisfaction by applying parking-related convenience specifications such as △surround view monitor △side parking distance warning △rear parking collision-avoidance assist △remote smart parking assist △rear side monitor.
EV4 has secured collision safety performance by △installing 9 airbag system △expanding application of ultra-high-strength hot stamping parts △optimizing the front body structure △reinforcing major materials and structures on the side of the body, and its battery safety has also been proven by passing the battery safety certification pilot project hosted by the Ministry of Land, Infrastructure and Transport.
EV4 has a dynamic yet sophisticated exterior based on Kia's design philosophy 'Opposites United'.
The silhouette that smoothly flows from the low-lying front of the hood to the end of the trunk and the black cladding that wraps around the wheel arches embody a new sedan look suitable for the era of electrification, and the roof spoiler, which was not seen in existing sedans, is placed on both ends of the body to complete the innovative silhouette of EV4.
Kia's 'The Kia EV4' exterior. [Photo = Kia]
The EV4 offers ample headroom and legroom based on its spacious interior, and has a trunk of 490L (VDA standard), which is the largest in its class, to ensure ample loading space.
In addition, the EV4 has dynamic ambient light that adjusts brightness according to driving speed, applied to the front seat door trim, crash pad (with sequential lighting function), and bottom of the console. The dynamic ambient light provides passengers with an experience as if they are interacting with the vehicle through intuitive lighting patterns that suit various driving situations, such as △welcome & goodbye △ignition operation △voice recognition △drive mode switching △speed limit notification.
In addition, Kia has maximized the usability of the interior space so that customers can enjoy comfortable rest before and after driving by applying 'interior mode' for the first time to the EV4, which allows customers to switch the seat position and lighting brightness with simple operations.
The EV4's exterior colors are available in a total of eight, including two new colors: Morning Haze and Magma Red, and the interior colors are available in a total of four: Black, Brown (Espresso Brown & Onyx Black), Gray (Misty Gray & Nougat Brown), and Black & White (exclusive to the GT line).
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