Google Korea begins accepting entries for '2025 YouTube Works Award Korea'
[Photo = Google Korea]
This advertising festival discovers and highlights creative and practical business results-based marketing campaigns based on the video service YouTube. Entries will be accepted for approximately two months until July 1st.
This advertising festival, held in over 15 countries around the world, is operated in collaboration with marketing research firm Kantar. This is the 7th year since it was introduced in Korea in 2019. The number of domestic entries is also steadily increasing. Korea is reported to have maintained a particularly high entry rate and recognition in the Asia-Pacific region, recording a 45% growth rate compared to the previous year.
The advertising festival consists of a total of 10 categories. This includes the Best Creator Collaboration, Best Multi-Screen, and Best Brand Experience categories that creatively utilize various forms of YouTube, as well as the Best AI Pioneer category that applies artificial intelligence (AI) technology to overall marketing, and the Best YouTube Works Partner category that highlights the value of collaboration with industry partners. The campaign that achieves the best performance through YouTube will be awarded the Grand Prix.
A total of 12 industry experts will participate in the final judging this year. The finalists will be announced in August, and the final winners will be announced in October.
Kim Kyung-hoon, President of Google Korea, said, "This event is a stage to show how brands and partners are realizing creativity and business performance in the YouTube ecosystem," and "This year, innovative campaigns that integrate AI technology into overall marketing are expected to receive particular attention, and domestic entries will also have the opportunity to prove their potential and excellence in overseas markets."
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