Netflix's advertising-based subscription plan MAU exceeds 95 million

The number of monthly active users (MAU) of the global online video service (OTT) Netflix's advertising-based plan has surpassed 95 million worldwide.



Netflix logo. [Photo = Netflix]



On the 14th (local time), Netflix announced these figures at the largest advertising event 'Upfront' held in New York, USA. The MAU of the advertising-based plan, which was 70 million as of November last year, increased by 25 million in about 6 months.



The level of engagement of members using the advertising-based plan is also notable. According to Netflix, the average monthly viewing time of advertising-based users in the US is 41 hours, and their engagement with advertising is also at a similar level to that of content viewing.



Amy Reinhart, Netflix's chief advertising officer, emphasized, "Compared to competitors, viewer engagement with advertising is high from the beginning and even higher at the end," and "What's more impressive is that members are as engaged with mid-roll ads as they are with dramas or movies."



Netflix also introduced its own advertising platform, the Netflix Ads Suite (NAS). This platform is currently operating in the US and Canada, and will expand to the EMEA region starting next week. By June, it will be expanded to all 12 countries where advertising-based rates are supported.



NAS provides sophisticated targeting capabilities based on more than 17 categories and more than 100 interests. Netflix explained that it is implementing improved data utilization and processing, and creative advertising formats through this platform.





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