Google "Over 1 billion shopping-related cases every day... AI connects search and shopping"

Google announced on the 22nd that it is connecting the existing search engine usage experience to shopping with artificial intelligence (AI) technology.



Dan Taylor, Vice President of Google Global Advertising [Photo = Google Korea]



According to Google Korea, Dan Taylor, Vice President of Google Global Advertising, made this announcement during an online (video) briefing while introducing the company's various services and business status.



Regarding the current status of the image-based search function 'Google Lens,' Vice President Taylor said, "The number of monthly searches reaches 20 billion, and one in four of these are searches with commercial intent or purpose." He added, "The 'Circle to Search' function linked to Google Lens allows users to search for elements of interest on the screen without switching apps, and leads searches to shopping." He also emphasized that



Google and the video service YouTube play an important role in the process of consumers finding and selecting products to purchase. "More than 1 billion shopping-related actions take place a day across Google platforms," ​​said VP Taylor, citing statistics, adding, "73% of online shopping journeys for U.S. consumers are connected to Google or YouTube, and in Korea, 52% of Generation Z (born between the mid-1990s and early 2010s) aged 18 or older use Google for shopping." According



to VP Taylor, 78% of social media (SNS) users in Korea use YouTube or Google searches to further check and evaluate products they discovered on social media. A survey found that 47% of domestic consumers use Google or YouTube to find new brands, products, and shopping malls.



Google added that it is continuously investing in AI so that brands can connect with consumers in a deeper and more meaningful way, and so that consumers can meet brands that are meaningful to them. Google emphasized that Google's AI-based solutions are effectively supporting business growth in the Korean market as well, citing the results of a study conducted with the Boston Consulting Group (BCG) that found that marketers who actively utilized AI tools recorded an average of 60% higher sales growth than those who did not.



As part of this, Google introduced LG Uplus' introduction of an AI-based expanded search function, Yanolja's production of campaign video ads using 'YouTube Shorts Maker', and Neowiz's 'P's Lie' integrated marketing strategy as successful cases of AI utilization in the Korean market.





https://www.inews24.com/view/blogger/1837027

댓글

댓글 쓰기

이 블로그의 인기 게시물

Livestock Manure Methane Is Soaring, But 'Resource Recovery' Isn't Working [Now is a Climate Crisis]

이미지
It has been pointed out that the methane emissions from the livestock waste treatment process were actually reported to be 2.5 times smaller than the previous calculation standards. It is expected that livestock waste will increase rapidly in the future, but an analysis report has been released that 'biogasification', which turns it into a resource, is only at the 10% level. It is urgent to come up with countermeasures as methane, one of the greenhouse gases, is expected to increase rapidly. According to the analysis of the entire livestock waste treatment process for the first time in Korea, the largest source of methane emissions was pigs (73%), and only 14% of pig waste was used for biogas in the public sector. It has been pointed out that it is urgent to come up with countermeasures as methane from livestock waste is increasing rapidly but 'resource conversion' is insufficient. [Photo = Climate Solution] About half of domestic methane emissions come ...
자세한 내용 보기

Making Green Hydrogen from Sugarcane

이미지
A technology has been developed to produce hydrogen using sugarcane waste and sunlight. The Ulsan Institute of Science (UNIST) Department of Energy and Chemical Engineering Professors Jang Ji-wook and Seo Kwan-yong's team, together with the Department of Materials Science and Engineering Professor Cho Seung-ho's team, have developed a technology that can produce hydrogen using biomass from sugarcane waste and silicon photoelectrodes. This technology produces hydrogen using only sunlight without external power, and the hydrogen production speed is four times faster than the commercialization standard set by the U.S. Department of Energy. Schematic diagram of a high-efficiency dual hydrogen production system using only sunlight. [Photo = UNIST] Hydrogen does not emit greenhouse gases when burned. It is a next-generation fuel that can store 2.7 times more energy per weight than gasoline. Most of the hydrogen currently produced is extracted from natu...
자세한 내용 보기

Brain visual cortex selective processing, AI image recognition ability

이미지
A smarter AI technology that resembles the human brain has emerged. The research team led by Director Lee Chang-joon of the Cognition and Sociality Research Group at the Institute for Basic Science (IBS, President Noh Do-young) and the research team led by Professor Song Kyung-woo of the Department of Applied Statistics at Yonsei University have developed a new technology that enhances the image recognition capabilities of AI by applying the way the brain's visual cortex selects and processes visual information. The human visual system has excellent recognition capabilities. It can recognize objects at a glance and quickly select important information even in complex environments. Existing AI models still show limitations. In the actual brain's visual cortex, neurons are widely and smoothly connected based on the center. This connection strength shows the characteristic of gradually changing with distance (a, b). On the other hand, in existing convolutio...
자세한 내용 보기